AI SDR pricing ranges from $750/month for self-serve software to $10,000+/month for fully managed services. But the monthly subscription price is the wrong metric.
Here's how to calculate the true cost of AI SDR — and which pricing model produces the best ROI for your business.
The Two AI SDR Pricing Models
### Model 1: Self-Serve Software
Self-serve AI SDR tools charge a monthly subscription for access to the platform. You configure the tool, build the sequences, manage the campaigns, and interpret the results yourself.
Pricing range: $750–$5,000/month depending on features and contact volume.
What's included: Platform access, email automation, LinkedIn automation (on some tools), AI-generated personalisation, basic analytics.
What's NOT included: Your internal team's time to manage the tool (typically 5–10 hours/week), a dedicated strategist, intent data (usually an add-on), AI voice calling (rarely included), and the cost of mistakes during the learning curve.
True monthly cost: $750–$5,000 (subscription) + $2,000–$4,000 (internal team time at $50/hr) = $2,750–$9,000/month.
### Model 2: Managed Service
Managed AI SDR services handle everything: ICP research, prospect list building, sequence design, copywriting, campaign management, A/B testing, and ongoing optimisation. You receive booked meetings.
Pricing range: $3,000–$10,000+/month depending on volume and channel coverage.
What's included: Everything. ICP research, prospect lists, sequence design, copywriting, LinkedIn automation, email automation, AI voice calling, SMS, intent data, dedicated strategist, weekly reporting.
What's NOT included: Your time to review booked calls and provide feedback (typically 1–2 hours/week).
True monthly cost: $3,000–$10,000 (service fee) + $400–$800 (your review time) = $3,400–$10,800/month.
AI SDR Pricing by Platform (2026)
| Platform | Model | Starting Price | Channels | Meetings/Month | |---|---|---|---|---| | ViralAILabs | Managed service | Custom (book a call) | LinkedIn + Email + Voice + SMS | 15–45 | | 11x.ai | Self-serve | ~$5,000/mo | Email + LinkedIn | 5–15 | | Artisan AI | Self-serve | ~$2,000/mo | Email + LinkedIn | 5–12 | | AiSDR | Self-serve | ~$750/mo | Email + LinkedIn | 4–10 | | Reply.io | Self-serve | ~$60/user/mo | Email + LinkedIn + Calls + SMS | 6–18 | | Outreach.io | Self-serve | ~$150/user/mo | Full platform | 10–25 |
How to Calculate True Cost Per Meeting
The only metric that matters is cost per qualified meeting booked. Here's the formula:
Cost per meeting = (Monthly subscription + Internal team time cost) ÷ Meetings booked per month
Example calculations:
AiSDR self-serve: - Monthly subscription: $750 - Internal team time: 8 hrs/week × $50/hr × 4 weeks = $1,600 - Total monthly cost: $2,350 - Meetings booked: 6/month - Cost per meeting: $392
ViralAILabs managed service: - Monthly service fee: $4,000 - Internal review time: 2 hrs/week × $50/hr × 4 weeks = $400 - Total monthly cost: $4,400 - Meetings booked: 25/month - Cost per meeting: $176
The managed service costs more per month but produces a significantly lower cost per meeting because of higher meeting volume and lower internal time investment.
What Affects AI SDR Pricing
Contact volume: Most platforms price based on the number of contacts you can reach per month. Higher volume = higher price.
Channel coverage: Platforms covering more channels (email + LinkedIn + voice + SMS) cost more than single-channel tools.
Managed vs self-serve: Managed services cost more upfront but eliminate internal management time.
Intent data: Real-time buyer intent data is typically an add-on or included only in premium tiers. Expect to pay $500–$2,000/month extra for quality intent data.
AI voice calling: AI voice agents are rarely included in base pricing. Expect $500–$1,500/month extra for 200–500 calls per day.
The ROI Calculation: When Does AI SDR Pay Off?
AI SDR pays off when the revenue generated from booked meetings exceeds the total cost.
Example (B2B SaaS, $24,000 ACV): - Monthly AI SDR cost: $4,400 (ViralAILabs managed) - Meetings booked per month: 25 - Show rate: 80% = 20 meetings held - Close rate: 15% = 3 new clients - Revenue per client: $24,000 ACV - Monthly revenue from AI SDR: $72,000 - ROI: 16:1
At a 15% close rate and $24,000 ACV, AI SDR pays for itself with the first client closed each month.
Book a strategy call to get a custom ROI calculation for your specific ACV and close rate.
